We believe everyone deserves well-nourished skin.

In 2020, we started Wabi-Sabi with the sole intent of creating a nourishing moisturiser with no marketing gimmicks or ‘target market'. Something raw to the core. We truly believe that everybody deserves nourishing skin, despite their gender, age or race!

It all started when our founder was sick of trying to understand labels and over-the-top marketing strategies and just wanted to find a moisturiser that best suited his whole family (that being himself, his wife, and his two toddlers). Over time, we noticed there was barely any ‘one-size-fits-all’ products, so we put in the hard yards to create something gentle and nourishing for children, and for adults - hence the natural concept! Over the years we have tested many different formulas which in-turn, gave us the ability to create an original, pure and effective body butter.

We’ve personally tested the products on ourselves and our own family and friends, with astounding results. One testimony that is close-to-home for our Wabi-Sabi team, is our founders’ daughter (2 years old) who suffered from dry patches underneath her left eye; after 2 weeks of consistent Ultra Butter use, there were no visible dry patches!

Wabi-Sabi have searched for the highest quality ethically sourced raw materials because we want you to love, nourish and feel as guilt-free as possible in your skin!